Outback: Smoking Wood-Fired Grill Billboard
We hooked the billboard up with smoke machines. People in Atlanta thought it was real and called 911. The local Atlanta news did a story about it that was eventually picked up by CNN – read: FREE MEDIA, FREE MEDIA.
Huffington Post ran a story about it with a poll asking readers to vote on whether it was a creative idea or irresponsible troublemaking. Last I checked I was creative by about 60%. I still take a little pride in the troublemaking part.
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Deutsch: NY Creative Week needed a Deutsch Ad to display around NYC. We churned this out in 2 days with no money and a sweet ass 1950’s typewriter.
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Microsoft: King Code
A reality webseries that pitted teams of coders/developers against each other. 3 teams enter, one team leaves.
*This never saw the light of day.
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Aruba: Map Your Happy Place
A social network we created to help visitors discover the island.
LGBT: @DontBeADick
I created the Twitter bigot blacklist. Don’t be a dick by using homophobic slurs and you won’t be mentioned on @DontBeADick.
I won The Big Ad Gid with this one.