Outback: Smoking Wood-Fired Grill Billboard

We hooked the billboard up with smoke machines. People in Atlanta thought it was real and called 911. The local Atlanta news did a story about it that was eventually picked up by CNN – read: FREE MEDIA, FREE MEDIA. 

Huffington Post ran a story about it with a poll asking readers to vote on whether it was a creative idea or irresponsible troublemaking. Last I checked I was creative by about 60%. I still take a little pride in the troublemaking part.

Outback: Wood-Fired Grill. Good For Steaks, Bad For Billboards.

Deutsch: NY Creative Week needed a Deutsch Ad to display around NYC. We churned this out in 2 days with no money and a sweet ass 1950’s typewriter.

Outback: The Great Aussie Steakout.

We teased out the giveaway with the ominous traveling 800,000 lb. Cowzilla.

Outback: How do you give away 1 million steaks?

The Great Aussie Steakout was a 1 day giveaway of 1 million Outback steaks. We teased out the giveaway with videos and Facebook stunts. It took all of 3 hours to give away 500,000 lbs. of cow.

Microsoft: King Code

A reality webseries that pitted teams of coders/developers against each other. 3 teams enter, one team leaves.

*This never saw the light of day.

Microsoft: King Code

A reality webseries about coders/developers. 3 teams enter, one team leaves. 

Aruba: Map Your Happy Place

A social network we created to help visitors discover the island.

Aruba: Map Your Happy Place

A social network we created to help visitors discover the island.

LGBT: @DontBeADick

I created the Twitter bigot blacklist. Don’t be a dick by using homophobic slurs and you won’t be mentioned on @DontBeADick.

I won The Big Ad Gid with this one.